Here's some of their responses. Greta Gerwig: Whenever you have an “idea,” as in a concept that you could explain to someone, like a hook or at worst a gimmick, that is a bad thing. It feels good, but it’s not good. The best ideas reveal themselves, you don’t “have” them.
Andrew Bujalski: Write out the scene the way you hear it in your head. Then read it and find the parts where the characters are saying exactly what you want/need them to say for the sake of narrative clarity (e.g., “I’ve secretly loved you all along, but I’ve been too afraid to tell you”). Cut that part out. See what’s left. You’re probably close.